The founding idea behind Proxima was simple: gather exceptional Advisors around a shared set of values, a common purpose, and the collective will to build something that endures.
At Proxima, partnership is more than an entity structure and cap table—it is the foundation of everything we build together. Advisors retain their brand, their P&L, and their culture—while gaining institutional capital, compounding equity, and a tight-knit peer community that grows more valuable with each and every partner who joins.
Every team is an equity owner in our partnership, and Proxima commits capital to its partner firms in exchange for minority ownership stakes. Partner firms maintain majority ownership and operational control of their wealth management businesses. In return, partner firms receive equity stakes in the Proxima partnership. We believe our unique cross-ownership structure provides an alignment of interests so that Proxima is invested in its partner firms’ long-term success—and they in ours.
Our Advisors build equity in various ways. First, is the significant enterprise value unlocked from independent business ownership. If one remains an employee of a larger firm, much of this economic value creation accrues to the firm, not the Advisors. Second, is the multiple expansion from the tagalong opportunity in any future monetization or recapitalization events. By being part of a larger Proxima partnership within Concurrent’s ecosystem, our Advisors have the option—not the obligation—to monetize any portion of their firm’s enterprise value at multiples available to only the largest firms. Finally, all partner firms receive equity stakes in our minority investment vehicle. As Proxima grows, our partners firms benefit.
Proxima is not a roll-up, and equity ownership is only part of the story. Every Advisor who partners with us lives and breathes Proxima’s mission: “Liberating Advisors to further their purpose—so they can help their CLIENTS live theirs.” All of our partners share an unwavering commitment to CLIENTS, grounded in a genuine passion for helping others discover and live their purpose.
Proxima Wealth Partners has a strategic partnership with Concurrent Investment Advisors, an SEC Registered Investment Advisor and platform firm with $33B+ in assets under administration (AUA). Proxima’s institutional capital and strategic capabilities are powered by Concurrent, which is in turn backed by Merchant Investment Management, a long-term capital partner to growth-oriented independent advisory firms.
The infrastructure Concurrent provides is comprehensive. The result is a supported independence offering that doesn’t ask Advisors to choose between autonomy and institutional capability—and by design, increases the enterprise value of every affiliated firm.
Since 2016, Merchant has built an ecosystem of 119+ partner firms representing approximately $290B in AUA, 5,300+ Advisors and staff, across 46 states. Their approach is straightforward: people-focused, long-term capital that yields true alignment—distinct in every meaningful way from private equity roll-ups who want majority control.
Merchant brings two forms of capital directly relevant to Proxima partners. The first is equity capital—minority, non-controlling, strategic investments structured as collaborative growth partnerships. The second is custom credit solutions: flexible private financing designed specifically for the independent wealth industry, filling the gap left by traditional lenders. These credit facilities serve M&A, succession, and growth initiatives—and every borrower gains access to the collective expertise and best practices of the Merchant ecosystem.
Beyond capital, Concurrent and Merchant assist us with M&A sourcing and underwriting, cap table optimization, organic growth programs, succession planning, and technology and infrastructure support. For Proxima Advisors, this means the full weight of a scaled institutional ecosystem sits behind every decision—while preserving their full independence.